Join us on Thursday, September 12, 2024, at the next Midwest Cyber Security Alliance meeting, where our sponsor Ian Cohen, CEO of LOKKER, along with Foley attorneys Jennifer Urban and Aaron Tantleff, will delve into the major shifts occurring simultaneously in data privacy that pose unique challenges for any business. While regulated industries like health care are at the forefront of new data privacy regulations and associated lawsuits and enforcement actions, all companies with consumer facing websites are affected. A new cohesive approach is needed to address the following challenges: •A Rapidly Changing Regulatory Landscape Requires Increased Awareness: With a lack of federal guidance around data privacy, the current patchwork of state privacy laws makes compliance difficult for any business. We will review a current chart that provides an overview of state privacy laws for practical compliance tips. •An Increase in Website Privacy Related Litigation Causes Additional Risk: There has been a recent rise in lawsuits and demand letters claiming that tracking technologies such as cookies, beacons, pixels, and other similar technologies collect more data than disclosed, share user data with third parties, track users across multiple sites, and sell or share user data without proper consent or transparency, all to provide targeted ads. We will review the rise in such privacy litigation and discuss ways to protect against such claims. •An Evolving Technological Landscape: Ad tech and analytics are dynamic in nature and evolving quickly. As a result of this, they need to be monitored and managed constantly. Notwithstanding the proliferation of Gen AI, data collection and sharing is increasingly complex and risky for businesses. •A Lack of Cohesive Tools to Address the Underlying Technology: Consent Management Platforms (CMPs) have been one the main tools for compliance, but companies are quickly learning that this technology has not adapted to meet the new threat landscape. As a result, companies are now at risk of potential Unfair and Deceptive Acts and Practices (UDAP) claims due to the consent banners meant to protect them. We will explore each of these areas from three different vantage points: legal, marketing and engineering. Two Ways to Join In addition to welcoming local attendees to the scenic 40th floor of our Milwaukee office, we are pleased to offer a webinar option for those unable to attend in-person. Networking and registration begins at 4:00 p.m., with the program and discussion at 4:30 p.m. Click the RSVP button below to register for either the in-person or webinar option. There is no fee to attend this event, but advance registration is required.