EVENT DESCRIPTION
Join us on Thursday, September 12, 2024, at the next Midwest Cyber Security Alliance meeting, where our sponsor Ian Cohen, CEO of LOKKER, along with Foley attorneys Jennifer Urban and Aaron Tantleff, will delve into the major shifts occurring simultaneously in data privacy that pose unique challenges for any business.
While regulated industries like health care are at the forefront of new data privacy regulations and associated lawsuits and enforcement actions, all companies with consumer facing websites are affected. A new cohesive approach is needed to address the following challenges:
• A Rapidly Changing Regulatory Landscape Requires Increased Awareness: With a lack of federal guidance around data privacy, the current patchwork of state privacy laws makes compliance difficult for any business. We will review a current chart that provides an overview of state privacy laws for practical compliance tips.
• An Increase in Website Privacy Related Litigation Causes Additional Risk: There has been a recent rise in lawsuits and demand letters claiming that tracking technologies such as cookies, beacons, pixels, and other similar technologies collect more data than disclosed, share user data with third parties, track users across multiple sites, and sell or share user data without proper consent or transparency, all to provide targeted ads. We will review the rise in such privacy litigation and discuss ways to protect against such claims.
• An Evolving Technological Landscape: Ad tech and analytics are dynamic in nature and evolving quickly. As a result of this, they need to be monitored and managed constantly. Notwithstanding the proliferation of Gen AI, data collection and sharing is increasingly complex and risky for businesses.
• A Lack of Cohesive Tools to Address the Underlying Technology: Consent Management Platforms (CMPs) have been one the main tools for compliance, but companies are quickly learning that this technology has not adapted to meet the new threat landscape. As a result, companies are now at risk of potential Unfair and Deceptive Acts and Practices (UDAP) claims due to the consent banners meant to protect them.
We will explore each of these areas from three different vantage points: legal, marketing and engineering.
Two Ways to Join
In addition to welcoming local attendees to the scenic 40th floor of our Milwaukee office, we are pleased to offer a webinar option for those unable to attend in-person.
Networking and registration begins at 4:00 p.m., with the program and discussion at 4:30 p.m.
Click the RSVP button below to register for either the in-person or webinar option. There is no fee to attend this event, but advance registration is required.
THANK YOU TO OUR SPONSOR:
LOCATION
We look forward to welcoming local attendees to the scenic 40th floor of our Milwaukee office! Because expanding participation to colleagues outside of the Milwaukee-Chicago corridor was an unexpected benefit of hosting virtual meetings over the last two years, we are pleased to continue offering a virtual option for those not able to attend in person. We will be monitoring CDC, local, and state guidelines, so the program format may be subject to change.
To register, click the RSVP button above and select in-person or virtual attendance. There is no fee to attend this event, but advance registration is required.
MODERATOR
Jennifer Urban, CIPP/US
Partner
Foley & Lardner LLP
Jennifer L. Urban (née Rathburn) is dedicated to helping clients navigate evolving privacy, cybersecurity, and innovative technology issues. She advises on data protection programs, incident management, breach response and recovery, monetization of data, Internet of Things, artificial intelligence (AI), de-identification, and other emerging hot topics by leveraging her deep understanding of the complex risk, operational, and legal concerns companies must address to maintain their data. Jennifer serves as co-chair of the Cybersecurity & Data Privacy within the firm’s Innovative Technology sector and is one of the founding members of the Midwest Cyber Security Alliance (MCSA).
SPEAKERS
Ian Cohen
CEO & Founder
Lokker
Ian Cohen is CEO and Founder of Lokker, a leading cyber privacy tech platform that protects companies and their customers from privacy threats and unauthorized data collection on their websites.
Cohen formerly served as CEO for Credit.com (acquired in 2015). He also participated as an investor/operator in two other companies that have been acquired. He served as Chief Product Officer for Experian, where he focused on consumer-permissioned data.
After spending years investing in startups and looking at different models to promote online privacy, Cohen came to understand that the core problem was web architecture. It’s not built for privacy. He realized early on that this architecture presented major privacy challenges that require new technology to manage, which is what prompted the creation of Lokker.
Aaron K. Tantleff, CIPP/E
Partner
Foley & Lardner LLP
Aaron K. Tantleff, CIPP/E, is a partner in Foley’s Technology Transactions, Cybersecurity, and Privacy; and the Environmental, Social, and Corporate Governance (ESG) practice groups. He represents companies in various technology, privacy, security, information management, open source, and intellectual property matters, such as the development of compliance policies, programs, cybersecurity breach preparation, incident response, big data, and data monetization initiatives. He also regularly represents clients in mergers and acquisitions, outsourcing transactions, strategic alliances, development and licensing arrangements, supply and distribution arrangements, and other strategic and collaborative transactions involving significant technology and intellectual property.
